A brand identity for every client
The AI analyses the brand to work out its voice, colours and style, and can also generate a logo. You confirm and adjust.
How it works in practice.
Start with the client’s website, Instagram profile and background information. Review the voice, palette and fonts proposed by AI: the identity you confirm guides subsequent drafts.
Every client gets a project with its own identity and account.
The AI doesn’t replace the creative. It learns the client’s style, and the work stays yours.
Kelp Studio doesn’t write generic posts. First it studies each client’s brand, then it proposes an identity that you confirm and correct. From then on, every draft starts there.
It studies the sources
It reads the client’s website (logo, exact colours, fonts), their Instagram profile and the notes you write about the business.
It proposes an identity
Description, audience, tone of voice, values, a five-colour palette and two fonts. If there’s no logo, it can generate one.
You confirm and correct
Review the identity step by step and change whatever doesn’t fit. You can edit it or run the analysis again whenever you like.
From then on, everything follows that style
- Post copy, captions and designs
- Reel scripts, voice-over and captions
- The client’s blog articles
- Replies in the project’s chat
- Editor templates, already in the brand’s colours and fonts
What stays with you
- The idea and direction of every piece
- The design choices: tweaks, layers, background
- What goes to the client and what gets approved
- When it goes live
The AI works from the identity you confirmed: if the brand changes, you update it and the next drafts follow the new one.