Kelp Studio guides / Tips

Small adjustments.
Better work.

Practical ways to get more from Kelp Studio. Brand, articles, social and websites: pick one detail and improve it in your next project.

Explore the tips Try Kelp Studio

Concrete examples. Copyable prompts. Ideas to put to work.

KELP STUDIO / FIELD NOTES

01 / BRAND↗A better brief changes the draft.

02 / CONTENT↗One idea. Several well-made formats.

03 / WEBSITES↗From the first click to an enquiry.

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YOUR NEXT IMPROVEMENT

Choose where to start.

Nine tips, one at a time. Filter by the work in front of you and try a change right away.

Brand01

Describe the voice with examples.

“Professional” leaves room for interpretation. Add how the client speaks, what they want to convey and which expressions they avoid. Then review the proposed identity.

Try: “Short sentences, a direct tone. Explain materials in simple words. Avoid superlatives and absolute promises.”

Work on the brand

Content02

Add what AI does not know.

Use the real-experience field when creating an article. Methods, team observations and verified cases make the brief more specific.

Try: explain how the client actually delivers a service. Confirm the details with them before publishing.

Prepare an article

Content03

One question per article.

A specific topic helps you choose what to include and what belongs in another piece. Open with a clear answer, then add examples and detail.

Try: instead of “Everything about bread”, start with “How to keep sourdough bread fresh until tomorrow”.

Explore the SEO process

Content04

Read beyond the score.

SEO and readability checks highlight things to review. Afterwards, read the text as a customer would: does it answer the question? Is its information correct?

Try: verify every factual claim and remove repetition. A high editorial score does not guarantee search rankings.

Explore AI blog

Content05

Reuse the idea, adapt the format.

An article can inspire a post that previews the answer or a short Reel outline. Prepare each format separately: every channel needs its own angle.

Try: choose one useful point from the article, turn it into a short tip and point to the full guide where relevant.

Explore post tools

Websites06

Give each page its own promise.

In the site’s SEO panel, review the title, description and social image for each page. The title and page copy should describe the same content.

Try: a specific service title. Check the noindex setting too, and publish the site to apply your changes.

Explore website SEO

Websites07

Test the journey to an enquiry.

A good-looking page needs to work too. Check the phone preview, button readability and the path to a form or contact option.

Try: after publishing, send a test form and check that the enquiry appears in the site’s submissions.

Explore the builder

Workflow08

Keep assets in their project.

Organize photos, logos and references in the client’s project. Before creating content, choose the right images and check that they are current.

Try: gather photos of available products at the start of the month and remove outdated working references.

Organize assets

Workflow09

Finish review before scheduling.

For social posts, use the approval link and collect feedback beside the content. Once copy and visuals are confirmed, choose the publication date in the calendar.

Try: agree on a review day with the client and a deadline for collecting all changes.

Explore approvals

FROM IDEA TO REQUEST

Two prompts to make your own.

Replace the bracketed fields with real information. The result is still a draft to check and complete.

A brief for your next article

Adapt it to the client and use it in the Blog topic description.

Write an article for [brand], aimed at [audience], answering this question: [specific question].

Explain [points to cover] in a [tone of voice] tone. Use these verified client details: [experience, method, examples].

Open with a direct answer, develop clear sections and end with [next step]. Do not invent data, results or testimonials. Flag points that need verification.

A clear website change request

Personalize it and send it in the website builder chat.

Edit the [name or path] page of [brand]’s website.

Goal: help [audience] to [action]. In the [section] section, replace the copy with [approved copy] and use a button labelled [label] linking to [destination].

Keep the brand palette, fonts and style. Check the layout on desktop and phone. Preserve the other sections of the page.

AI generation and edits use your account’s tokens. View plans and tokens.

CONNECT THE STEPS

Want an SEO process?

Follow the journey from brief to publication, with an editorial plan example and an outline for your first month.

Read the SEO guide

01 → 02 → 03A process to repeat. A voice for every client.

The next tip? Try it.

Open Kelp Studio and put one tip to work in your first project.

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Small adjustments.Better work.